Future Thinking

Most jobs won’t vanish. They’ll change shape faster than anyone writes the new job description.

You can’t predict the future, but you can rehearse for several of them.

A good brand system tells people what must stay the same, so everything else is free to change.

The most valuable research a small business can do usually costs nothing but an hour and a bit of courage.

The future customer many businesses ignore is the one who’s already ageing into their market.