Ideas

Stanford researchers found walking boosted creative output by around 60%, but only for generating ideas, not choosing between them. How to use that in a working week.

Within limits, constraints can push people towards more creative solutions than abundant resources do. How small businesses can use deliberate constraints to sharpen their thinking.

Design thinking works, when it works, because its habits protect us from our own predictable mistakes. What the research says, and why it fails when evidence can’t change the decision.

Decades of research suggest the classic group brainstorm is one of the less effective ways to generate ideas. A simple change to the format can make a big difference.

Before the logo, the colour palette or next month’s posts come two decisions: who you are trying to help, and what you can reliably promise them.

Every customer is quietly asking “How would I know?” How small businesses can turn a brand promise into proof customers can see before they buy, and experience afterwards.

Design thinking was celebrated, then criticised as innovation theatre. Which parts actually help a small business, and which parts were mostly sticky notes.