Trends

Second-hand shopping has gone mainstream, especially among younger customers. Why that may be an opportunity for businesses that sell new products, and how to start small.

AI-referred shoppers are a small but fast-growing, high-intent route to customers. What AI assistants look for, and how to test whether they recommend your business.

South Africa’s 2023 four-day week pilot surprised the sceptics. The most useful lesson for small businesses isn’t the long weekend, but the hard look at where the working week goes.

Human Design has moved from the wellness world into business coaching. Why capable business owners find it compelling, what the evidence says, and what its popularity reveals.

People forget what you showed them. They remember what they did. What storydoing, the IKEA effect and the peak-end rule mean for small-business customer experiences.

When a flawless image costs almost nothing, flawlessness stops telling customers much. Why brands are embracing imperfection, and why fake imperfection backfires.