Insights

Trends

What’s changing. What matters. What’s just noise.

Trends looks beyond the hype to understand what’s actually changing across marketing, business, technology and customer behaviour, why it’s happening, and what it could mean for the decisions businesses make next. Because not every trend deserves your attention.

“Being early isn’t the advantage.
Knowing what’s worth paying attention to is.”— One Like
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Discovery

Second-Hand Is Becoming Many Shoppers’ First Choice

Second-hand shopping has gone mainstream, especially among younger customers. Why that may be an opportunity for businesses that sell new products, and how to start small...

The Four-Day Week Came to South Africa. Here’s What Happened.

South Africa’s 2023 four-day week pilot surprised the sceptics. The most useful lesson for small businesses isn’t the long weekend, but the hard look at where the working week goes...

Your Next Customer May Arrive via a Chatbot

AI-referred shoppers are a small but fast-growing, high-intent route to customers. What AI assistants look for, and how to test whether they recommend your business...

Stop Telling Customers Your Story. Invite Them Into It.

People forget what you showed them. They remember what they did. What storydoing, the IKEA effect and the peak-end rule mean for small-business customer experiences...

Why So Many Business Owners Are Turning to Human Design

Human Design has moved from the wellness world into business coaching. Why capable business owners find it compelling, what the evidence says, and what its popularity reveals...

Why Brands Are Adding Mess on Purpose

When a flawless image costs almost nothing, flawlessness stops telling customers much. Why brands are embracing imperfection, and why fake imperfection backfires...
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